How do B2B event companies manage virtual experiences?
B2B event companies manage virtual experiences In today’s digital-driven business landscape, b2b event companies are increasingly turning to virtual experiences to engage clients and participants...
Google Drops Search Console Reporting For Six Structured Data Types
Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters. Search Console...
Google Gemini Adds Audio File Uploads After Being Top User Request
Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers and content teams, it means...
Anthropic Agrees To $1.5B Settlement Over Pirated Books
Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help train Claude. If approved, plaintiffs’...
Google Publishes Exact Gemini Usage Limits Across All Tiers
Google has published exact usage limits for Gemini Apps across the free tier and paid Google AI plans, replacing earlier vague language with concrete numbers...
What To Expect AT NESS 2025: Surviving The AI-First Era
This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. For anyone who isn’t paying attention to news SEO...
8 GEO Strategies For Boosting AI Visibility in 2025
This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before...
AI Overviews Use FastSearch, Not Links
A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in the Google antitrust case featured...
How Do I Nail A PPC Job Interview For Google & Meta Ads?
It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the pressure to stand out in...
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms. An Ahrefs study shows that...
Why You Need Sprints, Not Checklists
There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic...
Your Login Pages May Be Hurting Your SEO Performance
Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show the same bare login form,...
Let’s Look Inside An Answer Engine And See How GenAI Picks Winners
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic....
Google Quietly Raised Ad Prices, Court Orders More Transparency
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised ad prices 5-15% at a...
Navigating The Multi-AI Search Era
Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is...
Google Avoids Breakup As Judge Bars Exclusive Default Search Deals
A federal judge outlined remedies in the U.S. search antitrust case that bar Google from using exclusive default search deals but stop short of forcing...
Evolving From Link Juice To Entity Maps
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are...
AI Mode Sees “Big Improvements” On STEM Queries
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school. Google rolled out an iterative...
Stop Trying To Make GEO Happen
“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels...
How to Use Google Ads Performance Max Channel Reporting
For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through...