AI Max for Search Has No Conversion Minimums
Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation. However, you must use a conversion-based Smart...
WordPress Ocean Extra Vulnerability Affects Up To 600,000 Sites
An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which enables attackers to upload malicious scripts that...
Google Adds Guidance On JavaScript Paywalls And SEO
Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like news sites. It’s asking that...
TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites
A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits a compromised page. It affects all versions...
What CMOs Need To Ask About Their WordPress Stack
WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all websites on the web, and...
Research Shows How To Optimize For Google AIO And ChatGPT
New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the time. BrightEdge concludes that each...
How Do You Prioritize Technical SEO Fixes?
Today’s question cuts to the heart of resource management for SEO: “How do you prioritize SEO fixes when technical debt keeps piling up and you...
Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls
Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that any of the URLs will...
What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP
Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When...
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August...
Consumer Trust And Perception Of AI In Marketing
This edited excerpt is from Ethical AI in Marketing by Nicole Alexander ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Recent...
How To Leverage AI To Modernize B2B Go-To-Market
In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see...
The 5-Step Process To Setting Crystal Clear PPC Goals
Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing...
Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites
A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a missing or incorrect security validation that enables...
Should Small Brands Go All In On TikTok For Audience Growth?
This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow their audience: “I keep hearing that TikTok...
Google AI Mode Adds Agentic Booking, Expands To More Countries
Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. What’s...
Finding The Balance That Wins Retrieval
Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and aligning content with E-E-A-T principles....
Google Confirms New Google Verified Badge for Local Services Ads
Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge will replace several different trust...
Tips For Running Competitor Campaigns In Paid Search
Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as the following may arise: Is...
Why Lazy Loading Can Delay Largest Contentful Paint (LCP)
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can...