Google Expands Performance Max Controls and Reporting
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new...
Ecosia & Qwant Launch European Search Infrastructure
Ecosia has begun delivering its own search results for the first time in its 16-year history, starting with users in France who will receive a...
Advanced Personalization Linked To Higher Conversions
A new study commissioned by Meta and conducted by Deloitte finds that advanced personalization strategies are associated with a 16 percentage point increase in conversions...
Claude Opus 4.1 Improves Coding & Agent Capabilities
Anthropic has released Claude Opus 4.1, an upgrade to its flagship model that’s said to deliver better performance in coding, reasoning, and autonomous task handling....
5 Key Findings On What Buyers Really Want
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries,...
Cloudflare Delists And Blocks Perplexity From Crawling Websites
Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and all of its stealth bots from crawling...
How AI Search Should Be Shaping Your CEO’s & CMO’s Strategy
AI is rapidly changing the rules of SEO. From generative ranking to vector search, the new rules are not only technical but also reshaping how...
5 Ways To Prove The Real Value Of SEO In The AI Era
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead...
2025 Core Web Vitals Challenge: WordPress Versus Everyone
The Core Web Vitals Technology Report shows the top-ranked content management systems by Core Web Vitals (CWV) for the month of June (July’s statistics aren’t...
Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites
Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which is a long-standing blind spot in performance...
Google Backtracks On Plans For URL Shortener Service
Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs...
Google Confirms It Uses Something Similar To MUVERA
Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they use the new Multi‑Vector Retrieval...
Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content
New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming the front door for digital...
OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI has rolled back a feature that allowed ChatGPT conversations shared via link to appear in Google Search results. The company confirms it has disabled...
Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On
Bill Hunt is a true pioneer in the industry, with more than 25 years of experience working on the websites of some of the largest...
PPC Audience Strategy: Targeting Vs. Observation
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google...
Why Your SEO Isn’t Working, And It’s Not The Team’s Fault
Over the years, I have been asked to audit numerous enterprise search programs, transforming them into world-class solutions. Time and again, I found that the...
Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings AI tools to Microsoft’s Edge...
File Uploads, Live Video Search, More
Google is expanding AI Mode in Search with new tools that include PDF uploads, persistent planning documents, and real-time video assistance. The updates begin rolling...
Which Marketing Jobs Are Most Affected by AI?
New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real...