CSS Background Images Aren’t Indexed
In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website images. While CSS background images...
Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my...
5 Ways To Prove The Real Value Of SEO In The AI Era
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead...
Why Is SureRank WordPress SEO Plugin So Popular?
A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity. In beta for a few...
Why A Site Deindexed By Google For Programmatic SEO Bounced Back
A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by Google, calling it a big...
Stop Paying the Google Ads Tax Without Realizing It [Webinar]
Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your Google Ads strategy is quietly draining your...
Google Confirms CSS Class Names Don’t Influence SEO
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects SEO. While some aspects of...
Validity Of Pew Research On Google AI Search Results Challenged
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI...
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google unveiled three new shopping features today that use AI to enhance the way people discover and buy products. The updates include a virtual try-on...
Everything You Need To Know
When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid...
Google Search Central APAC 2025: Everything From Day 1
Search Central Live Deep Dive Asia Pacific 2025 brings together SEOs from across the region for three days of insight, networking, and practical advice. Held...
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt
Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it would be viewed as duplicate...
DuckDuckGo Adds Option To Filter Out AI-Generated Images
DuckDuckGo now lets you filter AI-generated images out of your search results. The new setting appears in image search and aligns with the company’s effort...
How To Calculate Your ROAS & Ways To Use It
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been...
Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it didn’t feel disruptive, indicating that...
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they are told that links are...
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance of tracking those changes. There...
Can AEO/GEO Startups Beat Established SEO Tool Companies?
The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies will dominate and that 95...
Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my...
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete transactions. This could be the most consequential change to online...